Since 2009, the Mercat de Flor i Planta Ornamental de Catalunya organizes floral art, marketing and business management workshops, adressed to all customers, in general, and to florists and garden centers in particular. Our courses have a symbolic price, and they are focused on events, festivities and commercial aspects of the florist’s and garden centers, as the shop window arrangement or the creation of small format works, which respond to the impulsive purchase.
The most important festivities of the florist's calendar as Valentine's Day, St. George, Mother's Day, All Saints Day and Christmas, that increases the flower and plants sales, have an specific workshop where works with seasonal materials are proposed. Participants work indistinctly with cut flowers and outdoor and indoor seasonal plants, and with multiple greenery and accessories.
Market workshops last four hours, and they include diferent formative areas: marketing, business management, and practice of floral art, where compositions focused on sale are done.