What exactly is the "Mercat"?
The Mercat de Flor i Planta Ornamental de Catalunya is a wholesale commercial market situated in Vilassar de Mar, which functions legally as an Agrarian Transformers Corporation. The Mercat has over 390 members and over 5,000 customers from companies serving the ornamental flower and plant sector. The Mercat is also a corporation where professionals can find a range of services, from group purchasing to professional advice and general information about the sector.
Technical data
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64,662 sq. meters surface area on 16,648 sq. meters of which there are buildings. 7,848 sq. meters are used for direct sales, through 300 stalls of ornamental flowers and plants each one measuring 12 sq. meters. 45 stalls are used for the sale of floristry articles varying between 18 and 24 sq. meters and a bank. |
History |
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Italian carnations, first imported to Vilassar de Mar from Italy in 1925, marked the beginning in the area of this sector. Significant expansion occurred in the 1960’s when merchandise from the Maresme gained strength in the European market. The Mercat was created in 1983 in response to the demand for agricultural modernization in Catalonia and Spain. |
Geographical situation
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The Maresme is a region in the province of Barcelona which begins some ten km north east of the capital and lies between the Mediterranean and the coastal hills inland, It is a region with very good communications to the south, along the Mediterranean coast and to the north with France. The typical Mediterranean climate together with the fertile alluvial soil of the Maresme has favored the evolution and diversity of agriculture in the region. The Mercat is located in the centre of a traditional production area. |
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